As Director of Digital, Paris guided the boutique fashion brand Rebecca Taylor to a national stage by launching a global e-store, introducing seasonal lifestyle photoshoots and developed a Digital consumer acquisition strategy leveraging SEO, Google AdWords®, e-mail and paid social media campaigns. Rich built momentum though a groundbreaking Content Marketing strategy including a daily editorial lifestyle blog, brand films, behind the scenes video shorts and pioneering the use of live streaming during Fashion Week.

Loyalty, retention and customer acquisition via authentic brand editorial.